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A Google project aims to evaluate us 24/7 to generate advertising revenue?

image-1642The Internet giant would be developing an anonymous identifier to replace cookies in order that advertisers are aware of the activity of users in the browser. The U.S. company is focusing its efforts on a project dubbed Adid. USA Today recently leaked that the purpose is to develop an 'anonymous identifier ...

Does Google is winning the war of online advertising?

image-1619Although it is losing the battle against falling ad prices, the commitment of the multinational to Mobile is allowing him to keep advantage in regard to online advertising. The Internet giant revealed last Thursday when presented its earnings report, a decline in online ad prices: your cost per click fell 8% ...